Disrupt Yourself: How Canadians Win the Next Wave of Change — with Jeff King

When disruption hits your industry, will you adapt — or get left behind?

Jeff King, CEO of Greater Vancouver REALTORS® and former COO of SOCAN (the Society of Composers, Authors and Music Publishers of Canada), joins Canada Now to unpack how disruption unfolds — and what every Canadian leader can learn from the industries facing it head-on.

From the collapse of CD retailers to the digital transformation of real estate, Jeff shares how embracing change, recognizing that the consumer always wins, and thinking across sectors can help Canadians — and Canadian businesses — lead the next wave of innovation.

Topics: disruption · innovation culture · real estate modernization · AI · leadership · Canada’s digital future

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🎧 In this episode:
• 00:00 – “Disrupt yourself before you’re disrupted.”
• 05:30 – Why industries deny change until it’s too late
• 10:31 – The consumer is undefeated: Napster → Apple → Spotify
• 16:49 – Building trust: Canada’s privacy advantage
• 21:07 – What slows innovation in real estate and beyond
• 25:30 – Creating a culture of innovation
• 30:31 – AI and the next evolution of search
• 49:20 – The Silver Tsunami & Canada’s opportunity window

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